I have an infatuation with rugs, so we ran with it. The patterns tend to be motifs that I relate to at the time - sort of where my head's at. I personally like solid colors, but a lot of people love the patterns. It falls little bit above the knee, you can size up if you want it to be baggier, and it just wears well. Why is it the best short? I think it’s because it’s essentially your favorite short, but a bit elevated. ERIC EMANUEL SHORTS HOW TOInstead of starting with a T-Shirt, I went into a market where there was less competition figured out how to own that. People would run shorts here and there, but it was never their core item. I focused on a product that not necessarily everyone cared about. That’s where I found success, but even so I would say it took until the end of last summer for it to really catch fire. So I switched to something that’s practically my lacrosse short from high school - a very basic single layer short. I didn’t like the big waistband I didn’t like the weight. But theirs wasn’t really what I wanted to wear. I started with a heavier short - like a very traditional basketball short from Mitchell & Ness. The shorts would have been three years ago I think. Betting on myself, knowing some day it would work. When I was getting out of school I didn’t want to go work somewhere, so I sort of just maneuvered - I was paying to make product off my credit card, I’d then move that balance to another card just waiting for that moment when a product would sell and I could pay the bill. Towards the end of my senior year I started making jerseys, and ended up running with that. I’m from Syracuse originally, and then I moved here eight or nine years ago to go to FIT for marketing. In the past couple of years, he's gone from hometown hero to global collab king, working with beverage companies like Mountain Dew, sneaker companies like adidas and Reebok, and now the Philadelphia 76ers basketball team on an array of covetable gear. And unlike the other New York Knickerbockers, Emanuel's shorts have been big winners for his brand. Indeed, whether it's solid colors or out-there prints that range from florals, paisleys, or an insane print of the New York City skyline, Emanuel has become synonymous with some of the best above-the-knee knickers on the market. But the one thing he's absolutely nailed? It's gotta be the shorts. His line consists of many sportswear staples that characterize other independent streetwear labels: hoodies, T-shirts, sweatpants, and even some thermals in the cooler months. The madness occurs every Friday, where Emanuel releases a small drop of products on his website, where they usually last about a few seconds before selling out, much to the chagrin of his hundreds of thousands of Instagram followers. “I live here, my office is here, the factories are here, and I get to see the madness all day.” You may have to select a menu option or click a button.Eric Emanuel lives and works in New York's Garment District, not too far from the factory where he makes his eponymous label.
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